Feature - Back Numbers
Nippop News: Shinchi Osawa gives away tunes to fans on Twitter and Facebook (2011.07.28)
Shinichi Osawa, a DJ and producer, launched a campaign at 6 pm on July 27th to promote his latest album, Shinichi Osawa & Paul Chambers Present "Singapore Swing". The campaign involves encouraging web users to comment on the album through Twitter or Facebook posts in exchange for a free download of their choice of a short version of a track in the album. The campaign runs at Osawa’s official website and will last for one week from the launch date.This promotion, involving social media, leverages Osawa's considerable international online presence, partly realized through releasing his works in the US and Europe and frequently going on DJ tours overseas. To date, he enjoys more than 25,000 followers on Twitter and 15,000 friends on Facebook.The new album is the fruit of a collaboration with Belgian DJ Paul Chambers, the co-composer of the track, "Singapore Swing," featured in Osawa's previous album, "SO2." The latest album is a rich collection of tracks from the cutting edge of dance music.
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